Believe it or not, chiropractors in the US have about 30 million patients each year.
That’s quite a bit of people for each chiropractor to see. But what happens when someone schedules an appointment and then forgets about it?
Nothing can be more annoying. As busy as you are, plenty of other things are going on that you don’t have time to deal with a no show.
Lucky for you, there’s a way to fix this. Personalizing your appointment reminder will allow you to stop no-shows and improve your brand.
Let’s learn how!
Did you know that the average worker’s inbox contains 199 unread emails?
And if you don’t think your appointment reminders aren’t on that list, you might be sorely mistaken. For most people, it’s easy to ignore emails that don’t stick out.
So to get them reading your emails, you have to personalize the subject line. Consider adding their first name to the subject line of your reminders.
That way they’ll be more likely to open the email, to begin with. And if you use an app or another reminder service, add their name to the notification.
This will pop out to people, and they’ll be more likely to read what they see.
Personalizing the reminder also gives them a better chance of remembering the appointment. Think about it: what was the last text or email you got from a friend?
Now, what was the last text or email you got from a business?
Chances are you remember the former more than the latter. A text from a friend seems much more important to people than a text from a business.
This is why personalizing your reminder is helpful for your brand. It makes you seem more like a friend trying to remind you than a business trying to take their money.
Also, if your personalized reminders are friendly, you can feel free to send an extra one or two. It will feel less annoying than some standard email from a business. And the more you send, the better they’ll remember.
While you always want to be growing your clientele, you also want to make sure that you have people returning to your business time and time again.
That’s another reason why personalizing your appointment reminders is effective. With personalized reminders, you can make sure to let your clients know that you care about their wellbeing. This makes them more likely to return, even if they didn’t have a perfect experience.
You can also use these same reminders to remind people after their meeting to set up another appointment. If a few months go by, a simple reminder might bring them right back to your office.
Branding is important for improving your business. It helps people feel comfortable with you, but it can also help you save time.